The Jackie Award

Dr. Livingston Alexander accepts the 2017-2018 Jackie Award


On March 3, 2018 the Bradford Creative and Performing Arts Center was presented the Marilyn Horne Award for Excellence in the Creative and Performing Arts to Dr. Livingston Alexander, President of the University of Pittsburgh at Bradford. Known affectionately as the “Jackie” Award, the honor is presented annually to individuals who individuals and organizations who have been instrumental in further the arts in the Bradford region.
Dr. Livingston Alexander has served as the President of Pitt-Bradford since 2003. A native of Breaux Bridge, Louisiana he earned his bachelor’s degree in philosophy from St. Joseph Seminary College in Washington D.C. He received a master’s in curriculum and a doctorate in educational psychology from the University of Houston. Before coming to Pitt-Bradford, Dr. Alexander served as the Provost and Vice President of Academic Affairs and Professor of Psychology at Kean University in Union, New Jersey.
During his fifteen year tenure at Pitt-Bradford, Dr. Alexander guided the University through a period of dynamic growth and recognition which, included the implementation of 21 new academic majors and an additional 15 minors. Under his leadership, athletic programs were expanded and more than $33 million have been raised through capital campaigns. The University has been nationally recognized by The Princeton Review, Washington Monthly Magazine, and U.S. News and World Report among others. In 2016, Pitt-Bradford was recognized by the Obama Administration for excellence in enrolling and graduating low-income students. G.I. Jobs has recognized Pitt-Bradford for 9 consecutive years as a “military friendly school”, while The Princeton Review has named the University one of the “Best Colleges in the Northeast” for 14 years in a row.
When asked about receiving the award, Dr. Alexander said, “I’m surprised and honored to be the recipient of the Jackie Award, named after a person who is very near and dear to me. I will cherish forever this special way in which I once again come to be associated with the great Marilyn Horne.”
Pitt-Bradford has been transformed during Dr. Alexander’s presidency. The campus has seen the renovation and construction of 11 buildings including the iconic Seneca Building located in the heart of downtown. The transformation of the Seneca Building to Marilyn Horne Hall and the creation of the Marilyn Horne Museum and Exhibit Center are testaments to Dr. Alexander’s dedication to the arts and his legacy of making the University an integral part of the Bradford economy.
Dr. Alexander’s many achievements have gone well beyond the University. He has been instrumental in creating functional partnerships between community arts organizations such as BCPAC and Pitt-Bradford. His approach of fostering relationships that are complimentary instead of competitive has resulted in a rich and vibrant culture of arts in the Bradford community. The University’s Kaleidoscope program alone has served over 20,000 students in the six-county region presenting a wide range of shows and programs including The Cat in the Hat, Henry & Mudge and ImaginOcean.
“Although there had been many efforts by many people, Dr. Alexander has been the most instrumental in bringing Marilyn Horne’s archives to Bradford.” Said Shane Oschman, President of BCPAC. “Dr. Alexander has been a strong advocate for BCPAC. The incredible partnership we have enjoyed with the University of Pittsburgh at Bradford, including our beautiful office spaces in Marilyn Horne Hall, make Dr. Alexander an obvious and deserving recipient of Marilyn Horne Award for Excellence in the Creative and Performing Arts.
Bradford Creative and Performing Arts Center sincerely thanks Dr. Livingston Alexander for his ongoing support of the arts in Bradford. His efforts have help to build a solid foundation upon which creative and artistic programming will continue to flourish in our region. With heartfelt thanks the center applauds the work he has done.
The Marilyn Horne Award for Excellence in the Creative and Performing Arts was presented at 7:30 p.m. in the Bromeley Family Theater in Blaisdell Hall on the campus of Pitt-Bradford. The event took place before the performance of “An Evening with Molly Ringwald”. 

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    Dr. Livingston Alexander & BCPAC Board of Directors President, Shane Oschman

The Jackie Award
H.L. “Woody” Woodruff Accepts 2016-17 Jackie Award

Long-time arts advocate H.L. “Woody” Woodruff is this year’s recipient of the Marilyn Horne Award for Excellence in Creative and Performing Arts, commonly known as the Jackie Award.

Shane Oschman, president of the Bradford Creative and Performing Arts Center (BCPAC) board of directors, made the announcement prior to BCPAC’s January 2017 Jason Michael Carroll show.

“Woody has made a real impact on the arts in our community,” Oschman said. “his early involvement in Bradford was instrumental in the BCPAC program we enjoy today.”

After a four-year stint in the U.S. Marine Corps, Woodruff moved to Bradford in 1954 to work for an auto dealership. In 1960, he established Woodruff Motors, offering Jeeps and used cars. In 1971, he joined The Bradford Era, from where he retired in 2000 as general manager.

Active in advancing the arts, Woodruff also led the non-profit Bradford Civic Music Association, which would become BCPAC in 1984. He and his wife, Pat, hosted numerous BCPAC bus trips to shows in Toronto, Ontario, Canada and Buffalo, NY.

Woodruff was most recently honored in October 2016 when he was inducted as an honorary lifetime member of Rotary International after 53 years with the organization. Some of his other accomplishments include co-founding The Era’s Less Fortunate Fund (ELF) in 1983; receiving the 2011 Lester Brauser Theatre Appreciation Award from the Bradford Little Theatre; and earning an Exchange Club Book of Golden Deeds Award.

Woodruff is the 11th recipient of the Jackie Award; the Jackie is a nod to renowned opera singer and Bradford native Marilyn Horne’s nickname and formerly known as the Bravo! Award. The accolade was established in 1990 and was renamed for Horne in 2000 by BCPAC officials in honor of our region’s most successful person working in the creative and performing arts.

Launched at Horne’s homecoming concert that year, the award is given annually o an individual or organization who supports arts in the community. He was presented with the award during the March 11 show, “Barbara & Frank: The Concert that Never Was.” A public reception to celebrate Woodruff’s recognition was held in the theater’s lobby following the show.


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    H.L. “Woody” Woodruff & Sharon Owens as Barbara Streisand
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    H.L. “Woody” Woodruff & BCPAC Board of Directors President, Shane Oschman

The Jackie Award

Jim Guelfi Accepts 2014-15 Jackie Award

BCPAC Board President Shane Oschman presented the Jackie Award to Jim Guelfi on Wednesday, March 11, 2015.

Shane Oschman, president of the Bradford Creative and Performing Arts Center, announced that James D. Guelfi is this year’s recipient of the 2015 Marilyn Horne Award for Excellence in the Creative and Performing Arts – known as the Jackie Award. “A charter member of BCPAC who has worked for this organization for three decades before his retirement this past December, Jim Guelfi has done more for the arts in our region in general and for BCPAC in particular than any other individual I can think of,” Oschman said. ”Look up ‘Jackie Award’ in the dictionary, and you’ll see Jim’s picture.”

Guelfi’s work toward this recognition has been decades in the making, Oschman said. In 1984, he responded to an ad in the Bradford Era seeking volunteers to begin an arts organization in the region. Guelfi was then the vice president and manager of Bradford’s Penn Bank. “I showed up with a check, and they made me president!” Guelfi said. He took an early retirement from the bank in 1988 and devoted himself nearly full-time to BCPAC. For nearly 30 years, then, Guelfi worked with and coordinated the volunteers and patrons, the supporters and staff at BCPAC to bring professional creative and performing arts to the region, Oschman said. “BCPAC has grown into one of the best and strongest presenting organizations in the Commonwealth of Pennsylvania. That’s what happens when a retired banker with an interest in the arts heads up an organization for 30 years,” Oschman said. “And all of this in a little town in the forest. It’s an accomplishment and a legacy.

“Jim and his team worked to show our audiences that entertainment can enlighten, that art can inspire as well as amuse,” Oschman said. Over the years of Guelfi’s tenure, the stars lined up to work BCPAC stages: Glen Campbell, Maureen McGovern, Ben Vereen, Blake Shelton, and Bradford’s own Marilyn Horne, just to name a few. And the shows – national touring companies of A Chorus Line, Evita, 42nd Street, Cats, Hairspray, Spamalot, among many others – brought Broadway to Bradford.

In 1999, the BCPAC board established an endowment in Guelfi’s name – The James D. Guelfi Endowment for the Creative and Performing Arts – to generate necessary funds to ensure the long-term viability of the creative and performing arts in the region and to hire a full-time executive director for BCPAC. After a successful $1 million fundraising effort, BCPAC hired its first full-time executive director, David Fillenwarth, in November 2014, completing a professionalization of the organization begun by Guelfi and a small group of Bradfordians, Oschman said.

“While Jim will be the first to tell you that it takes a community like Bradford to make something like BCPAC,” Oschman said, “this organization would look nothing like what it does now – it might not even be here – were it not for Jim.” Guelfi served as BCPAC president (a volunteer position) from 1984 until 2006, stepping down to take over as the organization’s first part-time executive director, as the duties and responsibilities of running the organization grew more varied and complex.

But BCPAC wasn’t Guelfi’s only arts-related area of impact, Oschman said. Guelfi spearheaded the effort to bring public radio to the area and, more recently, he was a member of the steering committee to restore the Bradford Main Street Movie House. He was instrumental in the fundraising drive to “turn the lights back on” at the Main Street landmark. “Those efforts alone would make him stand out for this distinction,” Oschman said, “to say nothing of his long-lasting work for BCPAC, which has been his primary focus and, in effect, his life’s work.”

Guelfi is the tenth recipient of the Jackie Award, which was launched in 2000 at the homecoming concert of Marilyn Horne. BCPAC officials named their award in honor of the region’s most successful person working in the creative and performing arts. (“Jackie” is Marilyn Horne’s nickname.) A reception to honor Guelfi will take place in the theater’s lobby following the performance. The public is invited. A life-long Bradford resident and supporter, Guelfi is also currently a member of the University of Pittsburgh at Bradford’s Advisory Board and the vice chairman of the Downtown Bradford Revitalization Corp.

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Jackie Award History

At the February 1, 1990 BCPAC board meeting, the Special Projects committee recommended to give an award for an individual or organization who supports the arts in the community. The board approved the idea and hence, the Bravo! Award was born. The following is a list of recipients:

1990 – Kiwanis Club of Bradford
1991 – Lester Brauser
1992 – University of Pittsburgh
1993 – John Kytic
1994 – Jack Wells
1995 – Sister Maurita
1996 – Allan A Jones (posthumously accepted by Jackie Jones)
1997 – Patricia J. Bianco
1998 – Darren Litz
1999 – Amy McCune
2000 – Peggy Johnson
2000 – Marilyn Horne (Bravo! Award retired. Announced as the Jackie now).
2003 – Dorothy Reed (posthumously accepted by Madeline Miles)
2004 – Bob Cucuzza
2005 – Jean Satterwhite
2007 – Blaisdell Foundation (accepted by George Duke)
2007 – Marlene Kijowski
2008 – Northwest Savings Bank
2010 – Allison Lee
2011 – Richard J. Marcott
2013-14 – American Refining Group
2015 – Jim Guelfi
2016-17 – H.L. “Woody” Woodruff